It was in the Freakonomics documentary. They also referenced another study where they cataloged over 100 unique spellings of the name "Unique" (e.g. "Uneek").

It was in the Freakonomics documentary. They also referenced another study where they cataloged over 100 unique spellings of the name "Unique" (e.g. "Uneek"). They also appear to have covered it in a podcast... http://freakonomics.com/2013/04/08/how-much-does-your-name-matter-a-new-freakonomics-radio-podcast/ http://freakonomics.com/2013/04/08/how-much-does-your-name-m...