It's not $14 customer charge, that's what Priceline paid per annual lead. Cost per lead is likely to be less than a $1 dollar, annual revenues were $190M, divid

It's not $14 customer charge, that's what Priceline paid per annual lead. Cost per lead is likely to be less than a $1 dollar, annual revenues were $190M, divided by 12*15M leads is around $1.05. They likely have other income streams than lead generation, if they are providing full CRM to restaurants.