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Google does not even have to enter the space to potentially upset the restaurant booking space. If they added "book a table" to the search result page & map li
by erichurkman 12y ago
Google does not even have to enter the space to potentially upset the restaurant booking space.
If they added "book a table" to the search result page & map listing or restaurants, and solicited those as paid ads, competitors could encroach on OpenTable's success.
Even small local marketers could get in on that game: buy a software license for a table booking platform and start selling to local restaurants. Collect $X per booking, pay Google $Y, profit $X - $Y. No OpenTable required.
Of course, OpenTable could get in on it, too.
- prostoalex 12y agoHas this no-name table booking platform for a small marketer received enough mindshare in the consumer land to generate tons of leads? If a diner makes a reservation off the restaurant's Web site by clicking the embedded OpenTable form, their fee is 25c. The big bucks is in generating new customers through OpenTable app/site itself and various partners (Yelp, etc.) and rewards where OpenTable brings in customers during slow hours by awarding them 1,000 points.