Your maths are wrong as that'll be per cover (per person sitting round a table), not per booking. There's also no chance they were generating 15 covers per day

Your maths are wrong as that'll be per cover (per person sitting round a table), not per booking. There's also no chance they were generating 15 covers per day per restaurant on average, let alone bookings, it's simply not possible, I just don't believe it. AFAIK opentable have some sort of table planner/POS system, which is probably what's massively inflating that figure. So looking at their website there's this: http://www.opentable.com/opentable-restaurant-management-system#/delight_diners http://www.opentable.com/opentable-restaurant-management-sys... So it sounds like to be an opentable restaurnat means completely replacing your front of house, those are not leads, most of that will be self-generated by the restaurant. Source: Worked for a regional competitor that only provided leads. I would say we roughly had 0.1 booking per restaurant per day, although I'm sure we could do better.