This formula is great for "good enough" problems. The way I use it is to mark the first thing that is good enough, but then keep looking for something that is b

This formula is great for "good enough" problems. The way I use it is to mark the first thing that is good enough, but then keep looking for something that is better than that, then stop. Works great for apartments, books and ice cream. The key is to realize time and effort is finite, and that you can always keep on looking if you don't have a stopping point.