Actually, I think that the lesson is more of balancing existing, niche user needs against prospective mass user needs. Almost nobody gets this right, but it's a

Actually, I think that the lesson is more of balancing existing, niche user needs against prospective mass user needs. Almost nobody gets this right, but it's a wonderfully challenging game. For one, I would have made the awesome-bar return some search results as well, and made it impossible to distinguish between those and the bookmark results. They could also have compared auto-completes against whitelists/blacklists.