I actually posted a follow-up article based on this information, based on something hilarious I found when researching. My bit: http://shortformblog.com/world/

I actually posted a follow-up article based on this information, based on something hilarious I found when researching. My bit: http://shortformblog.com/world/ikea-changed-their-fonts-to-reach-chinese-yawn-customers http://shortformblog.com/world/ikea-changed-their-fonts-to-r... The original article (skip the middleman): http://www.latimes.com/business/la-fi-china-ikea25-2009aug25,0,7736661.story http://www.latimes.com/business/la-fi-china-ikea25-2009aug25... Considering that was the reason, it's kind of hilarious that people in China go to IKEA to essentially loiter.