3 ms·
Some of you are speculating about the reason for the change. Here it is from the source: In an interview with the Swedish design magazine Cap & Design, IKEA’s
by johnnybgoode 17y ago
Some of you are speculating about the reason for the change. Here it is from the source:
In an interview with the Swedish design magazine Cap & Design, IKEA’s Ivana Hrdlickova says the main reason for the switch was to allow the company to use the same typeface in all countries (current IKEA typefaces do not contain Asian characters, for example). Being that Verdana was designed for the web, it also allows the company’s image to remain consistent online and in print.
- shortformblog 17y agoI actually posted a follow-up article based on this information, based on something hilarious I found when researching. My bit: http://shortformblog.com/world/ikea-changed-their-fonts-to-reach-chinese-yawn-customers http://shortformblog.com/world/ikea-changed-their-fonts-to-r... The original article (skip the middleman): http://www.latimes.com/business/la-fi-china-ikea25-2009aug25,0,7736661.story http://www.latimes.com/business/la-fi-china-ikea25-2009aug25... Considering that was the reason, it's kind of hilarious that people in China go to IKEA to essentially loiter.
- johnnybgoode 17y agoYeah, plus http://news.ycombinator.com/item?id=785609 http://news.ycombinator.com/item?id=785609. What a deal! :)