Maybe it's a strategic change, meant to make itself more affordable; its previous font, Futura, is a bit fancy. If IKEA wants to go to the masses, it has alread

Maybe it's a strategic change, meant to make itself more affordable; its previous font, Futura, is a bit fancy. If IKEA wants to go to the masses, it has already, it might help to dumb down its image and appeal to the coupon-magazine crowd.