"Our proprietary database has over 25 million people, including their full social identity" Instantly I assume you have built your database by harvesting your

"Our proprietary database has over 25 million people, including their full social identity" Instantly I assume you have built your database by harvesting your users' information. You should request the least amount possible, then request more permission later as required or as a exchange ("To view results/this profile, please authorise more permissions" or the like)