> Now, which one has a higher "marketshare"? Crest or Colgate? Trick question. I can't answer that question until I've decided whether I want to be a Crest fa

> Now, which one has a higher "marketshare"? Crest or Colgate? Trick question. I can't answer that question until I've decided whether I want to be a Crest fan or a Colgate fan. Sort of like how I can't decide whether to measure smartphone market size by units shipped or dollars spent without first deciding whether I want to promote Android or iOS.