No, I don't think it would be. For a company to announce that they were forgoing tracking would be a brave step. I understand that analytics is a really really

No, I don't think it would be. For a company to announce that they were forgoing tracking would be a brave step. I understand that analytics is a really really useful thing for a company. But, as a corrolary, what if Google Analytics alters the content in a way that makes it less useful? The obvious example here is clickbait articles (See, Clickhole), but I think there's other more subtle problems here. Isn't the job of a reporter to report what _they_ think is news, rather than what people want to read? Beyond that, I am troubled by the spying on people. It occurs to me that even if I remove Google Analytics from my website, anyone coming to or going from my website will be subject to monitoring by Google. It's not exactly opt out. Microtransactions are hard, though, that problem still hasn't been solved.