This piece would come off a lot better with a "Hey startups did you know that ..." spin, rather than implying that there's anything shady about Bitly. This is

This piece would come off a lot better with a "Hey startups did you know that ..." spin, rather than implying that there's anything shady about Bitly. This is absolutely useful information, and thanks for sharing. That said, calling the model "shady" or "not cool", etc. isn't really defused by the writer's repeated mea culpas.