I think it's perfectly reasonable that bit.ly would want to charge for heavy usage of their service and are unwilling to spend their resources helping another c

I think it's perfectly reasonable that bit.ly would want to charge for heavy usage of their service and are unwilling to spend their resources helping another company migrate away from their service because they decided they don't want to pay for it. It's unfair to call out bit.ly as having a shady business model when you build a service that relies on a third party and don't even bother to do you due diligence and find out the licensing costs!