I'm amazed that they thought it was a smart business decision to rely on a free bit.ly account (with their own domain!) instead of running their own URL shorten

I'm amazed that they thought it was a smart business decision to rely on a free bit.ly account (with their own domain!) instead of running their own URL shortener. Yourls (https://yourls.org/ https://yourls.org/) is free and open source, and has been around for years. There's an excellent reason why every major publisher operates their own URL shortening service, and this article demonstrates it perfectly.