If his theory is correct, this post will generate next to nothing. However, I think he misses one major point... The first article talked about the product off

If his theory is correct, this post will generate next to nothing. However, I think he misses one major point... The first article talked about the product offering throughout, this article doesn't even mention their company/product name. There was nothing in the second article that made me wonder what they did; in the first article I was interested in what their obvious value prop was. Tip: write each blog post like it may or may not be a person's very first interaction with your company. Write for both audiences.