Indeed, I don't get why people focus on Apple in this regard so much. I've seen some rather egregious examples from every company. Its an internal developer th

Indeed, I don't get why people focus on Apple in this regard so much. I've seen some rather egregious examples from every company. Its an internal developer thing meant to get developers developing on the platform. Almost everyone in that room knows the hyperbole. Just like people at Microsoft Build know the same. And as you noted Google IO as well.