Spot on. I like the method he used - simple on the code end of things, simple for the end-user. I think simplicity is a proxy for success. I think the only rea

Spot on. I like the method he used - simple on the code end of things, simple for the end-user. I think simplicity is a proxy for success. I think the only reasonable time to require someone's email (or other contact information) is when sending emails delivers real value to your users - when there is no other way to accomplish what you need to, except by sending email.