4 ms·
No, what this article states is that the author hates to register, and for their particular app, not registering may have made a difference in its adoption rate
by bguthrie 12y ago
No, what this article states is that the author hates to register, and for their particular app, not registering may have made a difference in its adoption rate. That doesn't say much about the implications of registration for your business.
I recently launched an app that requires Facebook registration. I expected it to be a disaster, but a necessary evil for our first pass. I was shocked to find a conversion rate from opening the app to logging in of 95%; it's not hurting us nearly as badly as I anticipated. Measure!
- sillysaurus3 12y agoWhich tools are you using to measure your stats?
- TuringTest 12y agoI don't know about the needs for a business, but regarding the needs of the site's users, the article is dead-on.
- thejosh 12y agoIsn't his for a website? Is yours a mobile app? I'm guessing that since the user has already committed to downloading the app, and probably has FB clients on their phone it's easy for them to use FB oauth (since it's actually quite nice how that is haandled), they probably just want to use the app and are happy to sign in with FB.
- bguthrie 12y agoNeither myself or the author presented a controlled study; they are both individualized experiences that may or may not be relevant to one's own project. I'm simply trying to say that the OP isn't gospel. That said, for the forcefulness of the headline, I would've expected much more data.
- CR45H 12y agoWell, I guess I would be one of the 5% because I absolutely refuse to sign in to anything with FB (or any other "social" sign-in).
- brudgers 12y agoSocial sign-in filters can be used to qualify customers. That's basic market segmentation. Don't take it personally, but some companies don't want you as a customer. There are lots that don't want me either, if it's any consolation and you need consoling.