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This is definitely a solution to the registration problem; and metrics will probably back you up on conversion. However, a major drawback of this occurs while m
by sdrinf 12y ago
This is definitely a solution to the registration problem; and metrics will probably back you up on conversion. However, a major drawback of this occurs while moving across multiple devices:
Peter (fictional archetype) might click through on his work computer; then go home, and might want to have another look at the site; however he won't have any recollection of his "personal URL", nor any way to access it. Peter will, at this point, perceive all his time investment going down the drain. He will either re-register (to be wacked on the head when he's back at work again), or refuse the site altogether.
Note this is different in Doodle's case, due to it's inherent sharing nature: people will email the link as part of the main process, so they're able to get back later.
One way to see how this affects user's lifecycle is measuring: 1, username only; 2, username + email; 3, username, email, password variants against eachother, across the entire user funnel: registration, main mechanics, retention (or length of lifecycle).
- deleted 12y ago[deleted]
- jbogp 12y agoI think the combining the "no registration at all" with an optional "send me the link via email" is really nice. Actually of the 5000 people who have "registered", more than half have given their email address... probably means people like optional stuff, I know I do.
- mrweasel 12y agoDo you then store the email address after having sent the link to the user? Because I don't think people view it as "giving their email address", but more like "send me the link and forget that you ever saw my email address".
- jbogp 12y agoNah I don't actually. Just have a field in the db to know if they gave one or not, for statistics purposes...
- kubiiii 12y agoStoring emails would be a convenient way to send the link if the user did not send it from the registration page or lost it in the meantime. As a user I would love seeing this kind of identification and would probably set a email account only used to recover links and avoid sharing my main email account. Nice work by the way.
- jbogp 12y agoGood point, but for something done in 3 days I didn't want to risk having left some SQL injection somewhere somehow and leaking people's email. But yes that's a good idea.
- philers 12y agoI think that your exception for Doodle's case is also applicable to this use case and many more: if you're creating a predict-a-score league with your friends, you're going to have to share it immediately.