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"Don’t think about marketing and growth until you have a product you know customers love. Everything else comes after that" This implies that the author thinks
by rossj 12y ago
"Don’t think about marketing and growth until you have a product you know customers love. Everything else comes after that"
This implies that the author thinks marketing is a uni-directional endeavour. Is it? I'd always thought it was a bi-directional thing, perhaps I am wrong.
Superfluous disclaimer: I know nothing about marketing.
- ryangum 12y agoGood point, I wrote a reply on growthhackers.com about this one: "Perhaps I could have been clearer about the “no marketing” part, I was trying to make a (slightly dramatic?) point that marketing should not be a focus until you reach p/m fit. Before then, if you HAD to pick between the two, I’d suggest you’ll get better bang for your buck if you spend your time focusing on customer & product development. But you’re right, some marketing activities like content give you greater benefits the earlier they’re started."