British news headlines seem to use these far more than I would expect. However, in this case it's perhaps not unreasonable: These are not yet on sale at that pr

British news headlines seem to use these far more than I would expect. However, in this case it's perhaps not unreasonable: These are not yet on sale at that price; while the Mozilla COO "suggested" that they would retail at that, it's not clear that he's the one setting the final price - and the linked announcement actually does not include the $25 pricing.