It seems to me HP saw the marketing power of "Watson" (a platform for marketing AI technologies) and are trying to create "The Machine" to build a marketing pla

It seems to me HP saw the marketing power of "Watson" (a platform for marketing AI technologies) and are trying to create "The Machine" to build a marketing platform around advanced computer architecture concepts. Just like IBM had at least a few interesting ideas to give Watson credibility, HP hopes its memristor work will give "The Machine" enough credibility that they won't get laughed out of the room once they parade it around the MSM.