>He then gave an example of another new artist who said he’d have to sell 1 to 1.5 million records with his current record deal to make $1 million. With Ryan’s

>He then gave an example of another new artist who said he’d have to sell 1 to 1.5 million records with his current record deal to make $1 million. With Ryan’s system that artist could make $1 million with only 10,000 customers — only 1% as many customers. I'm pretty sure that math is wrong in the article. $1mln for 10,000 customers means $100 per customer? for an album? Who pays $100 for a small time artist's album, much less a digital download. >Distribution isn’t hard. If you’re selling apps instead of albums, then you’ve probably already got the skills to set up your own store front. You might have the skills to setup a store front, but chances are you wouldn't do it well, unless you've built several store fronts.