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The most important footnote: "Quirky also sells products through retailers, which I am confident are not included in this data." From the May 2013 Forbes arti
by startupfounder 12y ago
The most important footnote:
"Quirky also sells products through retailers, which I am confident are not included in this data."
From the May 2013 Forbes article[0]:
'Sales this year will reach $50 million, he predicts, without a hint of modesty, with “a huge chance of us crushing the s–t out of that number." That’s contingent, though, on Quirky solving its distribution problem. While retailers sell 95% of its inventory...'
Quirky is focused on 1) generating the best ideas and data on new products, 2) rapid prototyping of the best of these products, 3) testing them in the marketplace, 4) accelerated production runs in their Chinese facilities, 5) building out their distribution channels.
Let's get something clear: Quirky is a Manufacturer not a distributer. This analysis only shines light of Quirky as an online distributor which it is not.
[0] http://www.forbes.com/sites/jjcolao/2013/05/09/can-a-crowdsourcing-invention-company-become-the-best-retailer-in-the-world/ http://www.forbes.com/sites/jjcolao/2013/05/09/can-a-crowdso...