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"This event usually contains an id which can uniquely identify the user. This id can be a cookie, IP address or Vendor ID in an iOS App." I'm disappointed. In
by Kenji 12y ago
"This event usually contains an id which can uniquely identify the user. This id can be a cookie, IP address or Vendor ID in an iOS App."
I'm disappointed. In the first few lines he simply pushes the core issue aside, that is, unique identification. IPs are nowhere near unique identifiers and cookies might be disabled. Once you get unique identification, counting is easy.
- Zikes 12y agoThat's not really the point of the article. That "core issue" was pushed aside because for the purposes of the discussion of counting uniques the determination of uniqueness is assumed solved.
- gk1 12y agoIf you're using Google Analytics for behavior tracking, you can assign unique ID's based on a given identifier such as the user's account name or login email. This is more reliable than just using cookies (the default Analytics method), and somewhat addresses your issue.