3 ms·

if apple did what the site suggest it wouldn't be apple

• mwfunk 12y ago
  Well, yeah, that's the point. In 1997, "being Apple" meant "going out of business". So it was absolutely telling them to stop being Apple so they could live to see 1998. It didn't pan out that way, but no one could have anticipated that at the time and it's kind of miraculous that they made it through that period with the essentials of the company intact.