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"7. Don't disappear from the retail chains. Rent space in a computer store, flood it with Apple products (especially software), staff it with Apple salespeople,
by Xixi 12y ago
"7. Don't disappear from the retail chains. Rent space in a computer store, flood it with Apple products (especially software), staff it with Apple salespeople, and display everything like you're a living, breathing company and not a remote, dusty concept."
They did that with CompUSA, if my memory serves well... and are still doing it in France in FNACs for instance.
- dtech 12y agoIn the whole of Europe (or at least the Netherlands) where there are not a lot of Apple stores they are very actively doing this. Some large electronic chains usually have an Apple section in their stores, often with an Apple salesperson on busy days.
- wil421 12y agoThey still do this at Best Buy.