4 ms·

I wonder how much GM's badge engineering hurt/help them - no individual model is on the top 10 seller list, but they sold more new vehicles than anyone aside To

• roc 17y ago
  Hurts. Always has. All the extra overhead from the redundant dealer networks, the overhead from maintaining multiple 'differentiated' products, redundant marketing, etc. I'd be surprised if that nonsense didn't eat enough off their profit for them to still fall beyond Toyota and Honda. I'm starting to think that the only reason they killed Pontiac instead of Chevy (despite being more popular), was that it allows them to axe more dealers from the network. I also hope they'll incorporate more 'Saturn' lessons into the remaining 'Chevy' car lines. But given how long they've refused to do that, I'm not exactly optimistic.
• philwelch 17y ago
  That's probably the reason GM is down to Chevy/GMC/Cadillac, comparable to Ford/Mercury/Lincoln or (more appropriately) Chrysler/Dodge/Jeep. Though even in this situation probably 1/3 of the brands named could be dropped no problem.
  • graywh 17y ago
    You forgot Buick. GM also has Saab, Opel, Daewoo, Holden, and Vauxhall, but is selling Saab, Opel, and Vauxhall.