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Is This the End of the Apple Brand As We Know It?
- threeseed 12y agoPretty dumb argument. Beats' increasing dominance of the premium headphone market and Apple's worldwide retail footprint is likely to see much of the $3 billion cost being negated over the years. Which then leaves you asking if getting a popular streaming service overnight with a reported hundred plus curators and the unquestionable value of Iovine and Dre is worth it. Given that control over media is vital to Apple's strategy (across all their devices) I would argue yes.