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How Dropbox, Uber, Hotel Tonight and WealthFront leverage customer referals
- stanleydrew 12y agoI don't think Dropbox "pioneered the model of the double-loop referral." Banks and phone companies have been doing that for decades. It's a good idea. But Dropbox should get credit for cleverly using referrals to give people more of a thing they want (storage space) rather then reducing a thing they don't want (cost). They were kind of forced into this when they onboarded tons of people into a free plan, so they couldn't reduce cost, but it's still clever.
- andrewbermudez 12y agoGreat post Adam!
- yoshko 12y agoEpic post.