There are already freemium car sharing apps/websites doing quite well already. They are already winning in some markets. There's plenty that have been going f

There are already freemium car sharing apps/websites doing quite well already. They are already winning in some markets. There's plenty that have been going for longer than Uber too. But Uber has the cash. So you keep hearing about them because of their PR spend. So now Uber has to buy up the competition, or try and beat free. Which is why I think they need more money. It's more money (not sure how much will be enough), or all the investors lose.