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This is pretty awesome. GA isn't the easiest thing to work with, nor the most semantical. Boba seems to add some sense into the entire ordeal. Cool stuff! :)

• gk1 12y ago
  Have you tried using Google Tag Manager? It does most of this through a simple UI, which means less work/frustration for developers.
  • Grum 12y ago
    I was thinking the same...
  • iamchrisle 12y ago
    Google Tag Manager is great! Pros: - It's good at dealing with older browsers - It's async (non blocking) - Simple to implement - No dependencies Cons: - UI is simple but workflow is a little confusing at first - Not "plug-and-play". Still requires a little working knowledge about Google Analytics.
    • gk1 12y ago
      > ...workflow is a little confusing at first - Not "plug-and-play". Agreed. It took me some time to get used to it, but after that I've come to really like it and recommend it to many companies. (Occasionally I even do the setup as a short-term consulting job.) > Still requires a little working knowledge about Google Analytics. Definitely. A tool is only helpful if you know the thing you're using it on.