It seems to me that your target market is people who want a quick and easy web site design system, so probably the HNers are not your target market when most of

It seems to me that your target market is people who want a quick and easy web site design system, so probably the HNers are not your target market when most of them would be capable of using Bootstrap by themselves. That said then, maybe you don't want to really mention Bootstrap at all? It's just a way to customise a theme or something. Also - I really hate having to watch a video to find out how something works, it's even more annoying when it doesn't work (Firefox 29.0.1) I'd like to try and give some more constructive feedback but I don't want to sign up and pay to try it out. Maybe you could provide a test site?