Note that Apple's efforts might drive up the prices of games and IAPs. Consider the effect of an app offering rewards to users who share it. What is the economi

Note that Apple's efforts might drive up the prices of games and IAPs. Consider the effect of an app offering rewards to users who share it. What is the economic effect of that? The app developer is driving down their average cost of acquiring more customers. Cut that off, and suddenly the app developer has to spend more to acquire customers through some other method (advertising being the most obvious option). In order to preserve profit, revenue must go up. Consumers get slugged with more costly IAPs and apps, or greater amounts of ads within apps.