"It's not like people who skip ads earn you any money, so in a very real sense, they don't matter at all." Publishers aren't apt to turn away traffic they get

"It's not like people who skip ads earn you any money, so in a very real sense, they don't matter at all." Publishers aren't apt to turn away traffic they get because the value they receive by you consuming their content is generally more than the cost of serving you that content even if they can't monetize you directly. If they turn you away they lose out on any monetizable traffic you might have referred. More importantly, publishers aren't willing to risk the massive backlash that might come by banning those who block ads. That said, adblock really is hurting online publishers. I'm excited to see alternative solutions like Patreon fill in the gap.