You are confusing geolocation with tracking. Geolocation merely lets the handset determine where it is. "Tracking" implies there is another party involved in mo

You are confusing geolocation with tracking. Geolocation merely lets the handset determine where it is. "Tracking" implies there is another party involved in monitoring your location. That can't happen with beacons unless the user runs an app that communicates your location back to a third party -- which it could do with regular old GPS geolocation too. iBeacons are just another way to do geolocation. Also, iBeacon broadcasts can be detected by Android, or any other platform that wants to. I'm surprised no one has said this on the thread. It's clearly not about Apple lock-in. Here's an Android library for doing it: http://developer.radiusnetworks.com/ibeacon/android/ http://developer.radiusnetworks.com/ibeacon/android/