The writer mixes two things: - the app review experience as provided by Apple, which is completely separated from the app itself. - the prompt and incentive add

The writer mixes two things: - the app review experience as provided by Apple, which is completely separated from the app itself. - the prompt and incentive added by the developer to guide the user to the right place on iTunes to leave a review. That said, yes, Apple need to provide an API for integrating app review process into the app.