Limiting client churn is absolutely something that should be made a priority; but, shouldn't this be done by improving the product rather than forcing a custome

Limiting client churn is absolutely something that should be made a priority; but, shouldn't this be done by improving the product rather than forcing a customer to continue using it? Locking customers into a contract just postpones negative feedback. If we've done something a customer is opposed to, I'd rather know by the end of this month than at the end of the year when their contract expires and they haven't been using our product for 7 months.