Awesome comment and I think totally right. Another great example is Google Glass and "glassholes" or Scoble in the shower and how that intensely negative social

Awesome comment and I think totally right. Another great example is Google Glass and "glassholes" or Scoble in the shower and how that intensely negative social image tanked the mainstream appeal of the device in many ways. Sure there were other concerns (privacy, style, etc) but it instantly became very uncool once people were making fun of it on comedy shows, late night TV etc. and it was associated socially with that image.