I suspect OP is comparing the way the companies embrace technology. Google has been an big proponent of the open web and of supporting the same standards as ev

I suspect OP is comparing the way the companies embrace technology. Google has been an big proponent of the open web and of supporting the same standards as everybody else. Apple has been pretty single-mindedly focused on being proprietary whenever possible. (They support open standards on the web, but the rest of their platform is only inner-operable with itself.)