Replying here because I can't go any deeper... @jacquesm You make a good point. I wanted to show that even a product as tremendously successful as Basecamp can

Replying here because I can't go any deeper... @jacquesm You make a good point. I wanted to show that even a product as tremendously successful as Basecamp can still find local minimas where nobody wants it. However as you say, I'm not sure I actually made that very well so have cut those paragraphs.