I started MASSOLIT (www.massolit.co.uk) when I was still employed as a strategy consultant. MASSOLIT provide video lectures in the arts and humanities, though w

I started MASSOLIT (www.massolit.co.uk) when I was still employed as a strategy consultant. MASSOLIT provide video lectures in the arts and humanities, though we are changing things slightly at the moment. Anyway, you can get a lot of market research done while still doing a job, e.g. e-mailing lots of people. The idea developed significantly while I was still working, and I only left when we had positive noises about the product we were making.