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Are retail stores actually using cell phones to track people at the individual level? I mean, I know the technology exists and all, but it just doesn't seem lik
by eli 12y ago
Are retail stores actually using cell phones to track people at the individual level? I mean, I know the technology exists and all, but it just doesn't seem like it'd actually be all that useful to the stores.
My guess is that the stores that are using this tech are mostly concerned about how long the average person has to wait in the checkout line, not whether Joe Blow is was in the store.
- dag11 12y agoLarge stores use it to positionally track unique customers. They can analyze the paths they take and ultimately what they buy. This is powerful because the can optimize the layout of their stores to maximize sales based on hard data. This will now become much more difficult to do.
- eli 12y agoI'm genuinely curious: is there data on how many or which retailers do this?