We are google's product. We are bundled and cleaned and sold to advertisers. The google+ process was just a plan to tell their customers that they had a nice,

We are google's product. We are bundled and cleaned and sold to advertisers. The google+ process was just a plan to tell their customers that they had a nice, leaner, more refined product. Previously, their customers were complaining that the product wasn't as verifiable. This is a bit like the organic food certification process.