A slight disruption, or perhaps just coat tail riding. A Russian detergent company took advantage of Proctor and Gamble advertising. You know the type of ad:

A slight disruption, or perhaps just coat tail riding. A Russian detergent company took advantage of Proctor and Gamble advertising. You know the type of ad: "when compared to an ordinary soap." So the company named their soap Ordinary and made it look like the soap in the advertisement. Free advertising thanks to PG. http://articles.latimes.com/1999/jul/09/news/mn-54309 http://articles.latimes.com/1999/jul/09/news/mn-54309