From a SEO standpoint, it makes sense (and the author's post is very insightful and well done)...but...I would have to ask what the end goal is? If you are an

From a SEO standpoint, it makes sense (and the author's post is very insightful and well done)...but...I would have to ask what the end goal is? If you are an interesting person, people follow you because you are interesting. If not, you've got a bunch of fake followers and people who follow you because they think you are important or have a good retweet reach. You become like many mainstream celebrities - famous for no good reason. I've found Twitter to be a far more valuable experience when rather than try to accumulate followers, you follow people with similar interests and interact with them. I always follow people who follow me as a courtesy (unless they are a bot), even if it makes my followers/following ratio "look bad." The majority of the time, these followers are actually interesting to read because even if they don't make cool stuff, they retweet about people who do and I learn about many projects I would not have otherwise. When you interact with your followers, you multiply your reach by a whole new magnitude because they will often retweet to their followers (if maximizing reach is one of your goals). Also, as a side/bonus note, one "hidden" feature of Twitter is that it has built in analytics (I say "hidden" because its not immediately obvious where to find it): http://analytics.twitter.com/ http://analytics.twitter.com/