Sounds like they're using that marketing approach of visualizing just one specific user, and trying to maximize the experience and value for that one person. Ap

Sounds like they're using that marketing approach of visualizing just one specific user, and trying to maximize the experience and value for that one person. Apparently, real users will tend to align themselves with that idealized user. They're using that marketing approach, and it's working. I think Guy Kawasaki talks about this, and it's also in Crossing the Chasm.