“This can be a billion dollar company if we can get to the tipping point,” says Benoliel, referring to the 7% uptake in urban areas. It might hard to monetize

“This can be a billion dollar company if we can get to the tipping point,” says Benoliel, referring to the 7% uptake in urban areas. It might hard to monetize an app up to a $B where you have no real insight into/control over the audience… which is kind of the point. The company sounds super-cool but it should probably be operating more as a non-profit or lifestyle business, not as a hyper-growth startup company.