Advertising is their revenue model. Dogmatically, Google is a search company. The comparison would be like calling Microsoft an Office Suite company. Sure, t

Advertising is their revenue model. Dogmatically, Google is a search company. The comparison would be like calling Microsoft an Office Suite company. Sure, that's where a load of their revenue comes from, but it's not what the company is about. Google's positing as an advertising company is a consequence of them being a search company -- just like NBC's position as an advertising company is a result of them being a media company.